How did the Wedding CEO program increase her income and contribute to her success in wedding photography?
We’re taking a look at Khariza’s journey in wedding photography, where she turned her hobby into a money-making business. She started with nothing and faced a bunch of hurdles, but her story is all about sticking with it, learning, and growing. Here’s how she did it and how the Wedding CEO program helped her increase her income.
From Graphic Design to Wedding Photography
Khariza’s journey began in 2016 when she was searching for a career that resonated with her true interests. With a background in graphic design, her day job was anything but thrilling. She had always enjoyed taking photos during her travels, so she thought, “Why not give photography a shot?” Her first gig came when a friend needed a photographer for a Vietnamese tea ceremony. Despite having no prior wedding photography experience, Khariza seized the chance, charging a modest fee. This experience showed her that she could really make it in wedding photography.
Khariza started building her portfolio by photographing friends, family, and coworkers. She hustled for second shooting gigs through Facebook groups, learning from experienced photographers and gaining valuable insights. Initially, photography was just a side hustle, but then COVID-19 hit, bringing a flood of inquiries and giving her the push to think about going full-time.
The Power of Community and Support
Feeling stuck with her outdated website and clueless about marketing, Khariza stumbled upon the Wedding CEO program. The promise of personalized support and practical strategies was like a beacon. Moreover, having followed Alora’s photography journey, Khariza felt a connection and decided to dive in. This move, in turn, turned out to be a game-changer for her career.
One of the biggest perks of the Wedding CEO program, Khariza discovered, was the sense of community. Being surrounded by other photographers dealing with the same struggles gave her a solid support system and some much-needed company. Consequently, this network helped her navigate the ups and downs of running a photography business. As a result, her journey became a lot less lonely, and she could make more money by sharing strategies with others.
Website Overhaul and Branding
A game-changer for Khariza was revamping her website. Moving from Squarespace to Showit let her tailor her site to match her unique brand without needing extensive coding knowledge. The program also emphasized the importance of a strong brand story, helping her craft one that attracted her ideal clients and made her more money. With fresh eyes providing feedback, she gained confidence in making necessary changes to her website and branding.
Overcoming Pricing Fears and Booking Confidence
Khariza’s approach to client proposals got a major upgrade. Instead of sending out bland, cookie-cutter proposals, the Wedding CEO program taught her the art of custom proposals. This change boosted her professional image and left a strong impression on potential clients. This shift demonstrated her seriousness and commitment to her craft.
One of Khariza’s initial fears was raising her prices. But with the program’s help, she learned to appreciate her value and the benefits she offered her clients. As she focused on her strengths and experience, she gradually increased her rates, finding that clients who valued her work were willing to pay more. This newfound confidence also improved her client calls, helping her build genuine connections and increase her income.
Increase Her Income with Ongoing Growth
Khariza’s big plan for the future? Keep juggling weddings and her full-time job like a pro. She’s also set on raising her prices because, let’s face it, she’s now a photography genius. With her newly refined marketing and content strategy for Khariza Rae Photography, she’s ready to pull in her dream clients and watch her business grow. Follow her journey on Instagram @kharizaraephoto.
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