How can changing your approach to branding, mindset, and sales turn a struggling wedding photography business into a successful one?
Starting a new wedding photography business might feel overwhelming, but hey, it could also be game-changing. Just look at Meg’s story—she’s proof that changes in mindset, branding, and strategy can turn things around big time. Moving her wedding photography business, from Nebraska to Colorado, offers a treasure trove of tips for anyone wanting to boost their wedding photography business.
From Setbacks to Success
Meg’s journey began with a promising career in Nebraska, where she had a thriving wedding photography business. However, moving her wedding photography business to Colorado, presented unexpected challenges. Despite being super confident and successful before, she hit a rough patch with hardly any inquiries or bookings. Going from a booming market to a new one was a real challenge, and Meg found herself struggling to adapt.
So, she thought updating her Instagram bio and website would fix everything. Spoiler alert: it didn’t. Add in the joy of constantly flying back to Nebraska for weddings, and Meg figured out she needed help to identify and address the gaps in her business strategy.
The Turning Point of Joining Wedding CEO
Feeling stuck and unsure of her next steps, Meg turned to The Wedding CEO program. At first, she was doubtful about her ability to achieve the program’s goal of making $100K with 20 weddings a year. Despite her doubts, she joined for a fresh perspective and structured approach, driven by a need for change and growth.
The Wedding CEO program provided Meg with the needed tools and insights. The focus on brand story development and mindset shift was particularly impactful. They helped her remember why she loved wedding photography in the first place and made sure her branding was actually, you know, her. They revamped her website and Instagram to showcase her true self and highlight her unique approach in wedding photography business.
Key Changes for a Wedding Photography Business
- Branding and Messaging: Meg’s brand makeover was a real game-changer. She figured out how to show off her unique style and personality. Switching from boring, generic images to fun and real visuals actually got her wedding photography business noticed. It wasn’t just about making things look pretty; it was about truly understanding her ideal clients and how to attract them.
- Sales and Pricing Strategy: Meg used to charge a mere $3,000 to $4,000 for her wedding photography business, probably because she thought she was in a pricing drought. After boosting her confidence in the program, she got a shift on her pricing structure and, surprise surprise, started charging $4,500 by January. By the time she was booking for 2025, her average price had doubled to $6,000.
- Marketing and Client Engagement: With a stronger brand and more refined messaging, Meg saw a notable increase in inquiries and bookings. With her revamped Instagram strategy, full of engaging captions and a consistent posting schedule, she pulled in more ideal clients. Plus, The Wedding CEO community’s feedback and cheerleading were pretty handy for keeping her on track with her wedding photography business.
Embracing Continued Growth
Meg’s story is a powerful example of how a solid brand and business strategy can actually make a difference. She tweaked her approach, which not only made her brand look better but also boosted her confidence in setting prices and dealing with clients. Now she’s snagging last-minute weddings and charging more for 2025—clearly, her efforts are paying off.
As Meg keeps refining her wedding photography business in Colorado – Meg Slattery Photography, she remains focused on attracting the right clients and delivering top-notch experiences. Follow her journey on Instagram @megslatteryphoto. Her journey from feeling stuck to hitting major milestones is a real eye-opener for others in the wedding photography industry.
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