How does the ‘Wedding Inquiry Wheel’ help wedding professionals get dream wedding inquiries and enjoy marketing?
Getting those dream wedding inquiries is like finding the holy grail for photographers, but it often feels like you’re chasing something that doesn’t exist. Whether you’re just starting or have been in the game for a while, it can be frustrating to put in the work only to see little to no return.
But don’t worry—we’re going to break down how to turn things around, start getting those inquiries, and actually enjoy marketing again.
Understanding Your Inquiry Problem: Is it Marketing or Sales?
Let’s cut to the chase: if you’re a wedding photographer struggling to get dream wedding inquiries, it’s probably because your marketing game is weak. But if you’re getting inquiries and not booking clients, then it’s a sales problem. For now, we’ll focus on marketing—why you’re not getting inquiries or why you might be getting ghosted.
The wedding industry is full of advice that overwhelms more than it helps. The idea that you need to be everywhere at once—on every social media platform, creating endless content—just leads to burnout. You get so overwhelmed that you end up doing absolutely nothing. This is a common trap many photographers fall into, leading to frustration and, ultimately, inaction.
Streamlining Your Marketing Efforts
This is where the Wedding Inquiry Wheel comes into play—a concept I created to help photographers streamline their marketing efforts and get dream wedding inquiries. The idea is simple: instead of spreading yourself thin across countless platforms, focus on a few that truly generate inquiries.
The Wedding Inquiry Wheel shows how all platforms can work together, whether it’s fast-paced marketing like Instagram, long-term strategies like blogging, or networking through wedding planners and word of mouth. The key is to figure out where your inquiries are really coming from. If the platform you’re dedicating the most effort to isn’t yielding inquiries, it’s time to reassess your strategy.
Are you spending all your time making Instagram posts with barely any results? Maybe it’s because you’re too busy copying what everyone else is doing instead of figuring out what works for you. Stop playing the comparison game—what works for them probably won’t work for you, and that’s perfectly fine.
Creating Magnetic Marketing That Gets Dream Wedding Inquiries
To attract ideal wedding clients, your marketing needs to be magnetic, drawing in your ideal clients effortlessly. To achieve this, you need to show up as your real self, consistently, with a strategy that puts your unique style and brand front and center. It’s not just about churning out content—it’s about creating the right content that speaks directly to your ideal client.
When Reels first came out, they were fun because we were just playing around, exploring a new format. But now, marketing feels like a chore. We want to bring the fun back into it! Inside my group program, The Wedding CEO, we’re launching a Real You Reel Masterclass to help you create Reels that are not only effective but enjoyable to make. We’re going to batch-create two months’ worth of Reels together—so no more stressing over what to post.
Marketing should not feel like something you have to do. It should feel like something you want to do because it’s a way to connect with your dream clients. And when you start attracting the right clients—those who match your style, personality, and values—you’ll see the difference it makes in how you get dream wedding inquiries.
The Path to Endless Inquiries
The Wedding Inquiry Wheel, combined with a strong, authentic marketing strategy, can help you get dream wedding inquiries and generate ideal wedding bookings that feel like a perfect match. The photography industry is booming right now, and there’s no better time to start or refine your business. Focus on what makes you unique, make your marketing both effective and fun, and you’ll be booking your dream clients left and right.
So, if you’re ready to get those inquiries rolling in, take a good look at what you’re doing now, streamline your strategy with the Wedding Inquiry Wheel, and let’s make marketing fun again. Your dream clients are out there just waiting to find you.
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