Feeling lost when trying to create your wedding photography packages?
Pricing your wedding photography packages can feel like navigating a maze. In this blog, we’ll cut through the confusion and show you how to achieve price perfection—rooted in real numbers, not guesswork. Ready to finally charge what your work is truly worth?
The True Meaning of Price Perfection
Let’s get one thing straight: price perfection isn’t about what you think you’re worth. It’s about knowing the exact amount you need to keep your life and business afloat—nothing more, nothing less. So, let’s ditch the idea of charging your worth because, honestly, who can put a number on that?
When I started out as a wedding photographer, my lack of confidence had me charging pennies for my work which is $75 for 10 hours of wedding coverage, to be exact. Yep, I was so eager to impress that I handed over the photos before even getting paid. That’s what happens when you let doubt dictate your pricing.
Fast forward to now, and the key lesson I’ve learned is that pricing should be based on real numbers. When you create your wedding photography packages, it’s crucial to consider what it actually costs to live, run your business, and save for the future. Forget about pricing based on feelings or what everyone else is doing. It’s time to get serious.
Using Data-Driven Pricing Strategies
The secret to pricing perfection for wedding photographers? Data, baby. Inside The Wedding CEO program, we’ve got a profit pricing calculator that does all the hard work for you. And trust me, it’s not just another boring tool—it’s a total game-changer. The calculator takes into account all your life and business expenses, and even includes a savings buffer. Whether you want to save for a rainy day or for a well-deserved vacation, it’s all covered.
Once you know what you need to make, it’s time to create your wedding photography packages. And no, this isn’t about pulling numbers out of thin air. We’re breaking down every single cost such as hours spent, outsourcing expenses, travel time, everything. No more guessing or copying what everyone else is doing. Just pure, solid data guiding your pricing choices.
We even teach wedding photographers how to structure your packages strategically. Your lowest package? It’s basic because, honestly, you don’t want people picking it. It’s there to make your middle package look like a steal.
And that top-tier package? That’s the one you think no one will book, but it’s there to challenge your money mindset. You’d be surprised at who might just go for it.
Building Confidence in Your Pricing
Confidence in your pricing doesn’t just magically appear. For wedding photographers, it’s all about knowing your numbers. You’ve got to understand your costs and use actual data to set your rates, not just go with your gut. As artists, we love to let our feelings run the show, but here’s the cold, hard truth: you’re never going to feel totally ready to charge what you’re worth. And guess what? That’s fine. You’ve just got to push through the fear and go for it.
In The Wedding CEO program, we show you how to raise your prices in a way that won’t make you want to curl up in a ball. It’s not a one-size-fits-all deal—you’re the CEO, so you get to steer your business wherever you want. When you create your wedding photography packages, remember that the best part about being an entrepreneur is that you can change things up whenever you feel like it.
Remember, price perfection is not just possible, but it’s within your reach. With the right tools, mindset, and a little bit of courage, you can set prices that reflect the true value of your work and support the life you want to live.
Ready to transform your wedding photography business?
- 📣 Join the Waitlist for The Wedding CEO and learn how to make $100k while enjoying half of your weekends free!
- ☁️ Apply for VIP Intensives – Work with me 1:1 before prices double on 9/1!
- 📸 Sign Up for Our Free Class: Discover 3 Secrets to Documenting Editorial Weddings
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