How can your Brand Story help you in booking your dream clients?
Your Brand Story
The Brand Story Training is our new transformational messaging and content tool. It will be your source of truth for understanding your dream clients, what you want to do, and how you want to do it. This tool will teach you how to update your messaging, marketing, and content—all stemming from your brand story. It will help you with booking dream clients in the wedding industry by marketing and selling your unique skills. A brand story consists of three elements: your brand promise, your brand pillars, and your brand personality.
Your Brand Promise
Your Brand Promise is the foundational piece of your entire business, defining what you believe in and who you serve. In the past, it was your tagline. It now plays a crucial role in booking dream clients by outlining what they can expect from you and serving as a magnet that attracts them.
So, what inspired you to start snapping photos? What aspect of a wedding day excites you the most? I’m talking about what truly lights you up, not just the usual details.
How do you approach wedding days—are you hands-on or more relaxed? Lastly, what’s that one moment that made you think, “Yep, this is why I do what I do”?
Once you figure out these things, you’ve got the heart of your brand promise. You’re not just a photographer; you’re the storyteller for couples who love real moments, or the memory-catcher for those who adore the little imperfections. Get creative with it, but make sure it screams YOU. That’s what’ll make you stand out.
Your Brand Pillars
Your Brand Pillars define you, your work, and what you value. They are your unique selling points, passions, and what your dream clients are after. For example, I used to focus on making clients comfortable, capturing stories authentically, and offering a laid-back luxury experience. These elements set you apart—your core values, passions, what your clients want, and your unique skills. They’re like your secret sauce for booking dream clients. You don’t need to reveal everything during feedback reviews, but understanding these aspects helps clarify your approach to booking dream clients in the wedding industry.
If you’re feeling stuck, just throw it out to the community for brainstorming. After all, being eclectic is totally in right now. Who needs to fit into one style anyway?
Your Brand Personality
Your Brand Personality is the sprinkle of uniqueness that sets you apart. Forget the generic promises and pillars; your personality is what makes you shine, especially when booking dream clients in the wedding industry. It’s the stuff that screams “you”—from your favorite drink to your quirky hobbies. Share a bit about yourself to make personal connections, but keep it balanced. Remember, it’s not about oversharing; it’s about making connections. Think about what makes you, well, YOU. Then, lay it all out—your brand promise, your pillars, and your personality.
Mine? Alora Rachelle Weddings offers an editorial experience for laid-back luxury couples. Editorial with a celebrity feel, comfy vibes, and a touch of effortlessness – that’s my style. These little details? They’re not just random; they’re what make my brand session truly connect with my clients. So, spill the beans, share your story, and let’s see what makes you, well, you.
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