"how to book $10k weddings in 2025"
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been there, done that: I hustled myself to burnout
uncover your secret sauce so you stand out in the saturated market
book every dream inquiry that comes your way with confidence
triple your prices so you can stop serving budget couples
make $100k while freeing up your weekends without sacrificing your life
72%
Make their investment back in 30 days
25%
Make $100k in 12 months without burning out
$1.9M
Alumni have collectively made in TWC
trusted by:
Hey, it's me, Alora. Here's the story, I started my business 12 years ago. Learning the hard way my business grew from $10,000 to $100,000 after a Metro Times article went viral.
After scaling back from the burnout of booking 30+ weddings with a newborn, no profits, and no business boundaries...
I developed a unique sales system that helped myself and dozens of other photographers double their prices, book dream weddings, and scale past $100k with 10 weddings a year.
I was able to build a $550k photography business from booking weddings
Since opening this creating this program, dozens of wedding photographers have gone from burned out to CEO, from confused to clarity, and all while making more & working much less than ever before. And this process works, my friend.
in just two years, TWC has helped wedding photographers collectively make $1M+
Our Students have made in twc:
what's inside:
5 day challenge
In just 5 days, you will easily overcome the B.R.O.K.E beliefs that are holding you back from taking action, raising your prices, and most of all believing in yourself.
module one:
Finally learn how to raise your prices without chickening out. We give you the strategies to peacefully raise your prices and design a plan to make $100k in just 12 months
module two:
You'll design your unique "Brand Story" using our signature Brand Journal and GPTs so you can stand out in the saturated market and rebrand like no other photographer in the industry
Master Sales Psychology with booking your clients over the phone. We give you our tried and proven Sales Call Map that will have you converting 50% more of your inquiries in the next 30 days
module three:
module four:
In this module, you will create a Wedding Inquiry Machine that strategically attracts 50 inquiries a year on multiple platforms without burning out.
In this module, you will get access to our Email Library, and Ghost-Free Follow up system that creates a 5-star experience for your couples to rave and refer you (forever)
module five:
🛋️ THE CEO SUITE
When you submit $10K revenue wins inside the program, you will get access to the CEO Suite. You will get bonus courses, behind the scenes trainings of how I ran my luxury wedding business, and more.
**The CEO Lounge is included inside The Wedding CEO once you submit and earn your first $10k inside the program.
earn access to our alumni portal:
Once a month co-working calls so you can get work done amongst your peers. Think of it as your virtual coffee work date
Twice a month group calls with our coaches to discuss modules, submit & ask questions, and share homework for feedback
12 month access to a photographers-only community to network, make connections with like-minded women just like you
We have a Notion Workbook, templates & guides, a pricing calculator, an elevated email library, and more so you can get results quickly!
We created custom TWC GPTs just for this program to submit anything 24/7. You also get 48-hour feedback from Alora on your website, best of images, and price positioning
We have an entire private podcast just for the Course Curriculum & Call replays. So you can always binge what you missed out on while on-the-go
Student Case Studies
You will create your $100k plan and determine how many weddings & sessions you want to book this year.
You will use our tools to calculate your profitable pricing that keeps you paid and the business out of bankruptcy.
Use sales psychology to get clients to book your highest packages, book 50% of your inquiries repeatedly.
Create your $100k Plan in just 30 min
Design Custom Packages that helps you raise your prices without raising your anxiety
Attract & book dream weddings at your highest package
Design a unique brand that is incomparable to the saturated wedding industry
Spend the rest of your weekends doing what you love most and taking more edit-free vacations
the support inside is unmatched
If you've listened to our student case studies, then you'll know, one of the most valuable assets we have in our program is: COMMUNITY & SUPPORT.
You will show up on the calls and you'll walk away with your new no-fluff pricing, marketing, and sales plan.
We helped our students make $1M+ This isn't just a marketing or sales class, it's a business blueprint.
I joined this program in September of 2023. 4 weeks later I had a completely new website, website copy, CRM, workflow with clients and a brand new outlook on what it means to be a badass female photographer. I could go on for hours about how I went from charging $3k a wedding to consistently booking $9k weddings, or how I went from shooting at the same venue every weekend to shooting in Glacier National Park Montana, but instead I want to tell you how this program changed my life in non monetary ways.
My art went from mimicking other photographers poses and Pinterest photos because I thought "that's what you do" to discovering an entirely new way to act with my camera. My photos truly went from pretty good to outstanding because of the Cinematic Editorial (outside of WCEO but you need this too). I fell back in love with this medium over the last year after being burnt out and my work SHOWS that.
The community in WCEO has changed my life in so many ways. The wedding world is LONELY-- I have a few other photographer friends but nobody in my life before the program truly understood what it means to work in this industry. I genuinely look forward to our group calls every month and confide in other women in the program not just about work, but life in general. I cannot imagine not having this family.
I went from working 41 weddings a year to under 20, yet I am making more money than ever before. My family went through a lot of hardship this year and because of my schedule I was able to support my parents and be home in Minnesota for weeks at a time. To my spicy, brilliant and vibrant mentor Alora, I cannot thank you enough for everything. You gave me the encouragement and knowledge to change my life and I will never be able to repay you for that.
There isn't an aspect of my business that hasn't been at least partially transformed by Alora and The Wedding CEO program.
When I joined TWC in 2022, I was already a 6 figure photographer. BUT, that was working 45+ weddings a year, burnt out, and still only barely crossing the threshold into $100K territory. A five-figure month wasn't without booking 5 weddings... Yikes. My client experience was only okay because I didn't have the time to focus on it. Every discovery call I hopped on was a guessing game of what I was gonna talk about. I was never booking out fully because I didn't have boundaries.
Now, I've tripled my prices, have a brand and website that I love, I'm outsourcing some of my least fave tasks, I have more time to spend with my friends and family, and I'm only shooting like 20 weddings a year. My client experience rocks and my vendor-to-vendor experience is also paying off tenfold.
Every time I hop on a call, I know exactly what points I'm going to touch on and what I'm going to ask about. Since I'm not burnt out, I'm more creative than ever. I can travel just for fun and plan week-long adventures without worrying about cost. I'm the breadwinner of my family, even though my husband works in STEM. (Take that, folks who said art isn't a real career).
I crossed the $100k threshold in JULY of this year and have had so many $30k months since joining. I'm only 2 weddings away from being fully booked for 2025 and I couldn't be happier with where I am these days.
Truly so thankful for Alora and the TWC.
how do I know if i'm ready for this?
If you aren't booking $10k weddings yet, then you're the perfect fit for this program. You're going pricing & sales strategies so you can book 10 weddings a year at $10k & free up your weekends once and for all.
what if i don't have enough time to commit to a coaching program?
The Wedding CEO program can be completed on your own time and you get instant access to everything. You can access the Course Curriculum on a private podcast. All lessons are 10-15 minutes long for quick and easy implementation.
All live sessions will be added to your student private podcast many of our students get results just from listening to the replays alone. If you have questions, you can submit them ahead of time and our coaches will answer them on the calls first.
Besides the fact that we helped our students make $1M+? Because this isn't just any photography course, it's a business blueprint. We teach how to scale past $100k in our Rewards program: The CEO Club once you've submitted your first $10k inside TWC you'll get instant access to the bonus course
Great question! In order to get the most success out of this program, you will need a website, a CRM, and a social media platform. We have recommendations but, you can apply any of our strategies to any platform.
You have access to the program materials for 12 months with a chance to renew for lifetime access 30 days before your time ends. This program is flexibly designed for you to pop in whenever you need, whether it's busy or slow season, we got you covered.